776-ENTREPRENEURSHIP & INNOVATION .5 CR 11, 12
Introduction to Entrepreneurship prepares students to carry out the entrepreneurial process and experience the entrepreneurial spirit. Developing an innovative product and then writing a business plan are only the initial steps of a successful business launch. Successful entrepreneurs must also have a solid background in marketing, finance, legal, technology and human resources as well as an awareness of the demographic, cultural, and economic trends in our world today. Just as critical are the personal skills required. Students will meet and learn from other entrepreneurs, learn basic business knowledge, and then develop a unique, original product including the related business case to launch it!
PREREQUISITES: None.